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[18/12/2009] What pages do I need on my website?
The layout of your website is important if you have to ensure that you get the maximum out of it. Visitors to your website must be able to find as well as provide information so that both you and they profit from your website. Without the right elements in the website, both parties will be left dissatisfied after investing their time on your website. The information provided should be simple and must be linked. Hence the need to provide different pages that includes all the necessary information. Enumerating this ides, let’s take a look at the pages that can be incorporated.A “who we are” page. This is an absolute must if you wish the visitors to be informed about the company, the people who work there, the vision and mission of the company, the reason behind the foundation of the company and its objectives among others. Your company could be a household name whose website was created by a web design-London company, but customers in the rest of the world will need to know your company exists and has real people working. A good idea would be attach pictures of teams at work. You can also incorporate a little bit of history of your company, its achievements, its social responsibilities and any awards that have been won in its sphere of work. Giving as much information to your visitors paints a credible picture in their minds which is vital for any business.
A “what’s on offer” page. This page informs the visitors about the kind of services that you have to offer or the products that you wish to sell.
A “get in touch” page. Once you have generated sufficient interest in your company or yourself, it is important that you allow for interaction. This way, you can ensure that they contact you easily without having to look around too much for details regarding the same from another source. Emails, phone nos. of your contact centre, office address puts the visitors at ease and make your company believable. Watch a simple page like this expand your business and network.
A “blog” page. If you have always wanted to post something of interest on a regular basis, this is where you can do so. People love to hear the latest developments in someone’s life. A blog page gives an idea to the visitors about the person that you are your views on various topics and how it affects their lives.
A “becomes a member” page. This is where you can invite your visitors to become members and receive brochures or newsletters to keep them informed on the latest (products or services launched, new offers, reward points that they have accumulated gifts that they can avail, a great sale at a nearby store).
A “sign up page”. If the visitors to your website have not signed up for membership, butt you still want to capture their details, incorporate a squeeze page or an opt-in form that takes in their name and e-mail address. By entering in the information, the visitors have now given you an opportunity to contact them at a later stage to avail of benefits or to become a member.
