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[18/12/2009] Does SEO matter in Flash website?
Flash websites are very popular today. But most owners of websites are more concerned on inviting more visitors to their website that is possible through Search Engine Optimization or SEO. But SEO really needed in a flash website?People have actually been arguing on whether what is more important between SEO and flash when trying to popularize a website. It is said that flash websites make it almost impossible to have it search engine optimized for some reasons. Some people think that developing a flash website actually affects the ability of the website to rank on top of popular search engines. This article will mainly describe some recommendations and considerations that should be done when dealing with a flash website.
SEO is still important for a flash website. If you think it is not possible, then think again. You have the option to embed the crucial navigation and content in a flash presentation that is posted on the website. The section can still be detected by search engine crawlers. In some cases, however, it may appear off to do this and can only be applicable for extreme cases.
But generally, search engine crawlers do not the ability to see the contents of flash presentation on websites. Search engine crawlers basically consider them invisible. In case you want to reconcile the conflict between SEO and flash, you actually some more option that you can consider.
If you still want to make your website appear on top results page of search engines, you may ask your website developer not to use the entire web page for flash. This is actually a practical option. You may ask the developer to just allot a certain section for flash games for instance. And then, you can include text in HTML format so keywords and meta tags could still be incorporated.
However, it all depends on the aim and purpose of the website. If you are not really conscious of driving high traffic for your website, you may not need to think of Search Engine Optimization techniques and allow the professional web design expert to do the whole website in flash. Web flash design could really be interesting, but could mean less when it comes to search engine optimization. Carefully assess the purpose of your website so you could clearly decide on how to handle the situation need to face.
