Articles
[17/01/2010] Secrets of a Successful Web Design
A successful web design marks the convergence of technological and creative skills .This occurs when the backstage technical programming is combined with aesthetic appeal to form a web design project that is visually appealing, as well as a profitable marketing tool. This website design project is a success not only with the human visitors but also with search engines. There are certain features that make a web design project a success. These include Consistency, Visual appeal, Ease of Navigation and Quality content.
-
Consistency of the Web Design: Consistency is a priority in every quality web design project. Here, each individual aspect of the website relates to the rest, and the overall image, appeal and functionality is uniform. Therefore, using the same fonts and colors on the web page can give it a uniform look. Also; visitors who return for a second look must easily recognize the site. It has been noted, that a site that has a variety of fonts and colors repulse the visitor, as he may not be able to recognize the site.
-
Visual Impact of the website goes a long way in deciding the traffic inflow on the website. This goes by the old rule, that first impressions are usually the lasting impressions. Therefore, the website has to have a good web design. In other words, it must include appealing graphics, images and complementary color schemes which produce an engaging visual effect. This is an important feature of an outstanding design. The first few seconds of a visitor on a website are most crucial to the success of the website.
Therefore, if the website if visually engaging, the visitor would be prompted to spend more time browsing the website. From a business perspective, a great visual appeal of the website is the best way to convert first time visitors into a long term repeat customer. An outstanding web design will immediately grasp the attention of the visitor making him come back for more. But however if the design is none descript or unappealing, the visitor will be repulsed and may not want to do business with the website.
-
User Friendly Navigation: A website with an easy navigation. welcomes first time visitors by letting them find exactly what they are looking for .Therefore, the website should essentially have a clearly labeled navigation bar, backed by thoughtful organization of the information contained on the website. This also represents the behind the scenes programming which is critical to the success of the website.
- High Quality Original content is one of the best ways to accomplish an outstanding web design. Most visitors are intrigued by original information that has been optimized with targeted keywords. This is useful in drawing organic search engine traffic to the website.
Therefore, the above mentioned factors play an important role in creating an effective web design.
