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[14/03/2010] Website Architecture: An Effective Way to Build a Good Website Design
The architecture of your website design influences the performance of your visitors and your position in the search engines. If your visitor can't come across the content within 3 clicks of your home page they will depart from your website and visit your competitors' sites. This means losing both viewers and traffic, finally. If the search engines could not discover content hidden deep in your website by following the links on the home page you will miss out on achieving good search engine rankings.
Architectural hierarchy
The more your content is hidden in the root folder of your website design the more complicated it is for search engines or viewers to find it. If it's an HTML website, construct a 3 level structure. The 1st level is your homepage. The 2nd level is the subcategories. The 3rd level is the subcategories of your subcategories. For instance, if your website subject matter is about website design (1st level) your 2nd level possibly will enclose the categories of design, building, advertising and maintenance. The advertising category could be stretched into a 3rd level that contains SEO marketing, article marketing, pay-per-click advertising and link building.
If you have a very big website your information may perhaps be more than 3 clicks away from the home page. In that case, make a site map which includes all the links to your webpages in your web design. The site map should be connected from the homepage so when the search engines approaches your site they will index the links inside your site map page.
Create subdirectories
Instead of inserting all your files inside the root of your website design, craft subdirectories to categorize the different sections. For example, if your site has a segment for articles, then create a subdirectory named articles. Set all CSS files in the CSS subdirectory, JavaScript files in a JavaScript subdirectory and images in an image sub folder. If you require updating your website, then it will also be easy to find, add, or edit the files.
Use Server Side Includes (SSI) for Easy Website Maintenance
Your website design will become difficult to administer if it expands to hundreds of webpages. For example, if you want to change the dates for each webpage you will need to edit each page individually then upload them all to the server. Server-side includes (SSI) makes this simple to achieve. Editing one file instantaneously updates all the pages simultaneously. For example, if you wish to modify the footer on all 100 pages just include the footer code in the SSI file then upload that file to the server.
Content management system (CMS)
This is where you use applications like Joomla or WordPress to separate content from design. This facilitates you to effortlessly add content from an administration section without having to upload files to the server. It makes websites design simple to maintain without having to learn HTML. Explore the benefits and drawback of using a content management system before construction of a website.
Characterize the intention and configuration of your websites design before you start to build it. This will assist in resolving the success of your online business by improving visitor retention and search engine rankings, and prefer going for a professional web design service that would provide more enhanced systems for a good web design. A good web design service like web design London would surely come out with some good architectural concepts for your website design.
