[14/03/2010] How to Attain a Top Position in Search Engine Rankings?
Many website owners are looking for the ultimate answer to the question- How to attain the top position on search engine rankings? Experts suggest links as the basic criteria for attaining maximum visibility on the internet and search engine optimization (SEO). According to a release by major search engine Google, inbound links directing towards your website and Google Page Rank are strategic for a high ranking on the search results page of Google. In fact, research suggests that back linking and keyword rich content go a long way in SEO that is valued by the three major search engines like Google, Yahoo and MSN search engines.
Therefore, if you are trying to attain maximum search engine optimization, a SEO gap analysis can aid in attaining top rankings on the search engine. This includes the following steps:
The first and foremost step involves the identification and analysis of the keyword phrases that the target audience uses for searching the products and services offered by your website. One can write down all the keyword phrases on a list. Now that you have a list of your keywords, you can analyze your competitive websites. This can be done simply by typing the keywords into Google search; and a list of URLs of your competitive websites comes forth. This can be followed by a detailed anchor text analysis which is easily found on Yahoo also.
Running on this software allows you to analyze back links of the competitor’s website. This search will display a list of websites that are related to the competitors URL. One can analyze each link, look at their webpage and record the link text that is hyperlinked to the competitor’s website design. You have two options here, either you can use the same link that your competitor is using or hire SEO services from web design London. UK has some of the best SEO professional specializing in creating back links.
One can also analyze the ranking of the competitor’s website by running allinanchor ranking analysis software. This software identifies the ranking for the keyword phrase in terms of its usage in the title or text. For example if the keyword phrase is “web flash design”
The search is conducted in the following way
Allinanchor: web flash design
Allintitle: web flash design
Allintext: web flash design.
The research results can be like this:
In bound links that say “web flash design”
Links from pages that say “web flash design” in the title of the web page
Links from pages that say “web flash design” in the text of the web page
If your website design is ranking at the top of all three, them the website is bound to attain top ranking in Google search engine. If the ranking results are low either in the title or text of the web page, you will be required to pump in more back links to specific targets in order to attain a higher ranking.
These are a few basics of SEO that give you an inside story about the process of SEO. This is a useful knowledge, for owners of websites hiring SEO services for attaining a top position with search engines.