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[14/03/2010] SEO – A Popularity Contest
Back links are the hallmarks of any search engine optimization marketing strategies. All the SEO experts are giving immense credibility to back links making them key ingredient for attaining success online. The search engine favors a website design that has many back links, therefore more and more websites are trying to create a large number of back links to their websites. Back links are of two major types: One way links and Reciprocal Links.
One-way links, as the name suggests are links that move only in one direction. These may include links moving from your website to another website or it may be a link coming from another website to your website. This type of link moves only in one direction and is highly valued by search engines. Reciprocal links move both ways, as they move from your website to the other website and then back again. Web design London has some of the best SEO professionals who are experts in building high quality one-way and reciprocal back links as a solution for web designing.
According to many SEO experts, search engines like Google, value one-way back links over reciprocal back links. According to a common notion, one-way back links are of a high value as they are much difficult to earn, and also indicate that the website has a high value in the minds of the user. Therefore, such a site with a large number of one-way back links is more likely to attain a top position with search engines as compared to other websites that have very little or no one-way back links.
Today, as more and more companies are making optimum usage of keyword phrases in order to attain high ranking on search engines, Google has been evolving and developing new techniques for judging the popularity of the website design. Now, Google is using one-way back links as a measure of the popularity of the website. Today, search engine ranking can be compared to a popularity contest where one-way back links are votes for the website. Therefore, having the maximum number of votes will aid the website in attaining a high ranking on the search engine results page.
The best way to find the number of one-way back links connected to your website is running software that shows a list of one-way back links to your website. Although, it is practically impossible to establish the exact technique used by yahoo, Google or MSN in allotting ranks to website, but according to various SEO experts, one-way back links are being highly favored by the search engines. Though, there are many more factors that contribute to the success of the website, one-way back links are highly regarded by the search engines. It is not possible to deceive the search engines by creating one-way back link forms.
Therefore the best option is to create quality one-way back links. But, while using backlinks it must be remembered that making use of hot links may confuse the search engine crawlers. For example if the keyword is “web designer” using a hot link like “click here” will make the search engine spider to think that click here and not web designer the main keyword of the website. Thus, creating quality back links can be considered as a long term investment plan that has high returns with top position on search engine rankings.
