Articles
[14/03/2010] The Basic Principles of a Successful Web Design
A successful web design is one which blends the basic principles of a web design effectively with the inner elements of the design. In today’s competitive business market, it becomes difficult for one to create a niche or simply make an online presence worldwide, if his website is void of a good website design, as it is a matter of reaching millions globally. Therefore, in order to build a powerful place on the web and attract visitors or potential customers to your website, it is important to check how the various principles play an important role in building up a good website design.
Balance in Web design – It refers to the effective distribution of the design elements in the design, as it visually interprets the force which attracts visitors to the site. It is a combination of both light and heavy elements which are present in the layout of the website design. The basic concept behind ‘balance’ is the way one can lay out webpages in his website design so that they effectively work. This balance principle is classified into three types- symmetrical balance (where elements are placed in an evenly order in the design), asymmetrical balance (the elements here are not aligned to the centerline of the design), discordant or off-balance (where designs with off-balance elements show motion and action sometimes).
Contrast in web design – Contrast not only refers to the different colors used together but it also refers to experimentation with design elements also, as it accentuates the changes amongst elements in a web design. It is all about contrasting the different font sizes, images, shapes, textures, text styles and links, layout shapes and of course colors.
Emphasis in web design – It refers to the importance you place on the various elements of a website design based on the visual hierarchy of your webpage. It is basically about emphasizing on certain criteria in your web design which holds the viewer’s attention and becomes a focal point of the page. This ‘emphasis’ can be incorporated in your web design through semantic markup, changes in font sizes or images, contrasting colors, etc.
Rhythm in web design – To maintain the internal consistency in your web designs, rhythm is important, as it is all about repetition. This makes the visitors comprehend the site purpose better as repetitions of a consistent type hold the visitors’ interest and evokes a positive response in them. It could be anything ranging from a patterned background with repetitive design elements, a headline with multiple repetitions, repetition of an image across the design’s top to a repetition of a style through out the webpages to maintain that consistency level.
Unity in web design – This principle refers to the way the different design elements are kept in uniformity when they are ‘like elements’, and kept distant when they are ‘unlike elements’. All the design elements are positioned together based on their proximity and cohesiveness levels. Unity can be incorporated in the website design by adjusting layouts of the elements, changing the spacing in text, modifying the box properties to change margins or padding.
These principles are better understood by a professional web design firm who understands your business perspectives better. And to get a good web design London for example, one can go for a good professional web design company in UK, who is able to satisfy your company needs and accordingly blend the principles of your website design, for your successful business venture online.
