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[28/03/2010] Google Webmaster Tools
A huge variety of easy to use tools are available from Google which you can use to your advantage with your SEO and generation of traffic. Every single one of these tools can help you with your SEO.
Google Webmaster Tools
Some highly technical information as well as detailed reports about the visibility of your web page on Google can be given to you by the help of these Google Webmaster Tools. You can see and evaluate what view Google has about your website, you can check the Top Search terms that your visitors use, and you can also check the number of inbound or outbound links and so on. Also, you can submit your site map to Google through the Webmaster tools which will guarantee you that Google now knows all about your pages. However, a small code must be installed in to your website in order for Webmaster tools to function.
Google Website Optimizer
The Google Website Optimizer is designed to help webmasters improve the efficiency and effectiveness of their website. Because it allows you to Split Test several distinct versions of the content on your website, you can evaluate which attracts more users to move on to your site.
For instance, you possess a Name Squeeze Page, where you have on offer a Free Report in return for your visitors’ name as well as their email address. By using the Google Website Optimizer, you can test two different versions of that same Name Squeeze page to evaluate which yields the best results.
First, you must enhance your traffic flow, then you must split test your content in order to increase the conversion ratio.
If all your efforts are directed towards the SEO and none in Split Testing, some of your SEOs might be of no use.
Yet again, you must hire a web designer to install a code into your web pages to ensure the website optimizer to function properly. The basic method which leads to all successful marketing and online marketing is testing and measuring. It is imperative to get as much as possible from your marketing campaigns, and without the figures for reference, how can you evaluate what’s working and what’s not?
Google Maps
It can really help in directing more traffic to your website if you get it listed for free in the Local Business Results.
The Google Maps listings are mostly viewable above the other free listings on the left side of the Google Page.
All your business details can be added to Google Maps through your Google Account like opening times, photos, videos etc. To initiate your Google Maps listing you are required to disclose a telephone number or postal address and wait for a verification call or postcard.
