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[28/03/2010] Google Trends
Even though the Google Trends website has been around for quite a while, there is still an abundance of online marketers who don’t know anything about it or they just don’t know how to gain the best out of its huge profit potential. The Google Trends website is a service that Google offers to its users who want to get some fantastic information about searches they made for keywords in the Google search engine. For instance, if you wanted to know how popular Dell laptops had been over the past 7 years, you could just type in “Dell Laptops” and the search engine would return with the data that would reveal the sales trend for Dell Laptops. It not only gives you the search country but you can also filter searches to focus on country, city or even by language. For anyone who is looking to market their products and earn money, then Google Trends is something they must have.
How to put the Google Trends website to practical use?
PPC Marketing – If you’re basically a PPC marketer, then Google Trends would assist you in your geo-targeting. I was involved in a niche that was on fire in the United States but slowly began to burn out in the States, however it became highly popular in Japan, and so you must customize your Adwords program to target the Japan market. I thank Google for saving my money as well as my energy on marketing and making me money as I knew where the real buyers lay.
Spying on Competition:
Displayed on the right side of the trends graph is a list which shows the articles that are ranked higher for the chosen keyword. Read these articles, try to extract new innovative ideas, polish them and put them into action. Did you go through our page on Online Article Marketing?
Hot trends for Bloggers:
Google Hot Trends is a different service and has a distinct URL. While you’re blogging, you need content that is relevant and goes in line with the current events that are taking place in this world. To find such information, check out Google Hot Trends for related information. It wasn’t long since pro golfer Tiger Woods went through severe problems with the press as well as his family. And, if you enter in Tiger Woods in the Google Trends Website, you shall see the spike that was created over the bad media. I wouldn’t recommend using Hot trends to search for a niche, because as we are all aware, it reports only the hot things which are absolutely new. However, news keeps changing all the time.
Keyword Analysis: The Google Trends web page should be a sector of your keyword research in line with a program like Traffic Travis and the Google external keyword tool. Google trends will help you save money from choosing keywords or a niche that might not be active anymore in a certain country which you might be targeting.
Another great feature of the keyword analysis worth mentioning is something that I saw in a webinar. The Google Trends website was employed to compare “table tennis” with “ping pong”. Which, according to you, would be more famous? In which country do you think either of them might be famous? Want to know the answer? Well, I won’t reveal it. Just visit the Google Trends web page and find it out yourself. While you’re still on it, just play around and maybe you’d be able to change some of the marketing that you may be doing.
