[21/11/2009] Whether to register domain name on my real data or companyRegistering a domain name on your data is inevitable. It is your brand name in the website and information regarding your company can easily be accessed by typing your domain name. A domain name underscores your credibility as a company and will ensure that you attract a large clientele based on the information availed in the website. A strong and homogeneous domain name captures your selling point and you do not need to notify your customers in case of changes in your website as they will automatically access it once they refer to your domain name.
It is always necessary to rally your domain name behind your product or service as this will help your company retain a high customer clientele while at the same time maximizing on profits. A domain can help you establish a strong capital base for your organization as people intending to do business with you such as sponsors or even advertisers will be attracted to your site by a solidified domain name. Always make sure that you register your domain with relevant authorities such as a registrar as this will guarantee your ownership of the same. Registering a domain name through the registrar will seal all possible loopholes that may lead to having other people controlling your domain.
Make sure that your domain name is reflected in the web design to avoid cases where your clients end up visiting competitors’ sites as they search for information related to your business. Your domain will always act like your catch word and must be simple for easy reference by your clients. Organizations with an existing brand name should perhaps consider using it as their domain name. In the event that you decide to buy an existing domain name, closely scrutinize the available information in respect to the owner to avoid being duped. Establishing a new domain is cheaper than buying an existing one.
For anyone who is just starting, looking for a domain name is advisable and the web design should automatically take the name of the domain. A domain name that is commensurate with your brand name is important as opposed to opting for generalities as this will most likely confuse your customers and eventually push you out of any particular market you may be targeting. Always make sure that your domain name is long enough with a perfect combination of words limited to 67 characters for easy communication and accessibility. Shorter domains are in most cases meaningless and will sometimes prove impossible to find especially when using search engines.
Most importantly leave out hyphenation from your domain name as most users are likely to forget to insert the hyphenation and will probably end up in competing sites. However, search engines can be able to differentiate your key works and project your site more prominently. Be aware of different domain guidelines which denote specific countries as this will promote your product at a local level. For instance, US country domain is .us while UK domain appears with a .co.uk.