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[28/03/2010] Google Analytics- 10 Essential Google Analytics Features
Google Analytics is an venture-class web analytics solution offered free by Google. Google Analytics makes detailed statistics about the visitors and web traffic created for a website. Using Google Analytics with your website is a great thought because it takes minutes to sign up for and will offer you all the necessary metrics you'll require to determine what is working, or not working, on your website for successfully capturing fresh sales for your business.
Its instinctive user interface provides you simple access to all data, allowing you to speedily obtain the key information you require for your website. Google Analytics keeps track of how all visitors found your website including exact keyword searches from diverse search engines and which other websites linking to you referred visitors to you. Google Analytics lets you to track the efficiency of your marketing programs, email marketing, pay per click networks, not paid organic search, and much more.
The following are 10 necessary features of Google Analytics:
1. Google Analytics lets you to compare data about the performance of your site at two dissimilar time periods. It also lets you to chart the data directly to get a better view of your site. It demonstrates you the performance of your site based on area, city or country metrics.
2. Providing referring sites and search results metrics are the essential features of any analytics program, but with Google Analytics you can obtain statistics not only on the number of visitors a link partner is sending, but the excellence of the traffic.
3. Once you have your business objectives, for example sales & marketing, setup in Google Analytics you are capable to determine and thus control vast amounts of data with regard to what's working and what's not in your marketing strategy.
4. Google Analytics lets complete Adwords integration. This means it offers data on each group, campaign, and keyword. Specially, you can look at each of these areas and see the number of displays, clicks, your cost, conversion, etc.
5. It lets you to modify the rich characteristics provided in your Google Analytics dashboard. You can move the most frequently used reports to the dashboard for quick access by just clicking the "Add to Dashboard" link.
6. The Google Analytics dashboard characteristic lets you to schedule and automatically send recurring email updates to yourself or other recipients within your business using multiple formats.
7. Google Analytics demonstrates you the popularity and effectiveness of each link on each page of your site. These influential and graphical reports display the effectiveness of your site design in a visual model.
8. Google Analytic's naviGAtion summary report demonstrates where your users go from the homepage, or how most of them go to your contact page. If people aren't following your desired naviGAtion, it means you almost certainly need to correct some things on your page to compel users to click on the areas you desire.
9. Google Analytics lets know you what search keywords people are using to find your site. If assured keywords are proving hot, you might want to consider catering Google Adwords keyword buys, content, and offers to them. It informs you how your customers discover you.
10. The search engine traffic metric exemplifies which search engines are sending the majority traffic to your website and how well it's changing into sales. This will assist you optimize your marketing spend and SEO efforts.
