Articles
[28/03/2010] The Absolute Power of Articles For Internet Marketing
The other significant MUST HAVE is to make sure that your signature box or author resource box is properly formatted so that your targeted keyword is pointing at your URL. For example, I could create an author resource box that said something along the lines of:
Allen Jesson is a top authority on Internet Marketing and Article Marketing, having already achieved expert and platinum status at leading article directories.
I would then just encase Internet Marketing and Article Marketing in html a tags, pointing at my URL. I would do it within the confines of this article but a lot of the article directories do not allow html within the article body, some of them do not even allow it within the author resource box. Can't win them all because that is the final part of our article marketing strategy. What we MUST do now is to submit our finished article to various article directories.
The options here are too lots of to mention but I would certainly put Ezine Articles on my 'must do' list.
What happens next I can hear you ask? Well, that is where the magic starts to happen. First off, you will find that within a matter of weeks, if not days, the major search engines will start to pick up your articles and of course, they are embedded with your targeted keyword links to your site. Even more exciting is that other content hungry webmasters will then want to publish your article, again with your links in place, on their web-sites. This is off page search engine optimization paradise.
Article Marketing really does make Internet Marketing a breeze and it should be a cornerstone of any decent Internet Marketing strategy. However, a few words of caution. One, article writing and article marketing does take time. This article for example has taken around 30 minutes to write, with another 30 minutes to market, makes 60 minutes in total. You can only do so many in a day. The other tip is not to use the same targeted keyword in your author box as some search engines may see this as unnatural behaviour, especially if your web-site is new, with few other links.
So, there you have it, if you want to succeed in Internet marketing you really need to get into article marketing in a big way.
In fact, I will use this site as a test case, I will do no other marketing apart from article marketing. That's not quite true because I also a great piece of software to build this site and in conjunction with another great piece of software, most of my social book marking needs are taking care of and I'm pleased to report that all of that happens in the background, as soon as I hit the post button. Anyway, please bookmark this article and visit frequently because not only will I be sharing more great tips I will also let you know how successful this whole article marketing exercise has been.
