Articles
[01/12/2009] What is PR and is it still important in SEO?
There is complexity in the Algorithm of the Google Page Rank. It is so complex, that people have very little knowledge of it and also it is very difficult to understand. Understanding the concept of Page Rank (PR) is very important in order to increase the rank of your website on the search engines.Google Page Rank can be compared to the music chart of the Billboard. Music chart album shows you about the ranks of the song or album which is on the top or is most popular. In case of music the fame and popularity in case of music is determined by analyzing the sales and the visiting of that particular site.
Same is the case with the websites as is the case with music but here the complexity is quite more than in the case of music albums. Only one aspect is not sufficient to determine the popularity of the website. There are several others also. The combination of various factors is done by the Google Page Rank System. The rank then given to the website is used to decide about the importance of a site and what will be the ranking of that site on the Google chart.
If you are the owner of the website or an SEO expert, then it is easy for you to understand the Google PR Algorithm. A term backlink is used to determine the importance of a site on Google.
You have to concentrate on the backlinks if you want to hike your Page Rank (PR).
There are two important aspects to increase the Page Rank (PR) of your site and they are –
Link the sites with high Page Rank (PR) to your site – you are important if you have high PR. Priority is given by the Google to your site if you are linked with sites having high PR.
Receiving more Backlinks – it is quite difficult to get sites with high Page Ranks and links to them, so most of the time we get the links to the site having small Page Rank (PR). This is also recognized by Google and in that case a much smaller value is assigned to the link. These low PR are also important and are considered to some extent.
Other factors are getting the link from “.edu” because they have some value that is considered. One must use both type of links – quality as well as quantity. You must focus 60% towards quality and rest towards quantity links.
